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MUSEUM OF VULGARITY


Brand Identity
2020



The Museum of Vulgarity is a non-mainstream museum that covers some sensitive and controversial works, and maintains a sense of exclusivity by offending mainstream audiences.

The logo captures the curve shape from the sink drain trap. Clean outside, dirty inside. This is what the museum wants to emphasize.







Strategy



Museum Deliverables











Exhibition Deliverables
An exhibition that features works of directors similar to John Waters








©2020 Chauncey Zhang
Mark