MUSEUM OF VULGARITY
Brand Identity / 2020
The Museum of Vulgarity is a non-mainstream museum that covers some sensitive and controversial works, and maintains a sense of exclusivity by offending mainstream audiences.
The logo captures the curve shape from the sink drain trap. It's like every one of us. Everyone has their own secrets, preferences, addictions, etc. Even some of them are dark, evil, nasty. But we can't see them from the outside. Just like the water trap—clean outside, dirty inside. I intentionally designed the museum system in a contrasting way. It represents the neutral attitude towards non-mainstream audiences.
Exhibition DeliverablesAn exhibition that features works of directors similar to John Waters
©2021 Chauncey Zhang