MUSEUM OF VULGARITY

Brand Identity / 2020

The Museum of Vulgarity is a non-mainstream museum that covers some sensitive and controversial works, and maintains a sense of exclusivity by offending mainstream audiences.

The logo captures the curve shape from the sink drain trap. It's like every one of us. Everyone has their own secrets, preferences, addictions, etc. Even some of them are dark, evil, nasty. But we can't see them from the outside. Just like the water trap—clean outside, dirty inside. I intentionally designed the museum system in a contrasting way. It represents the neutral attitude towards non-mainstream audiences.

Strategy

Museum Deliverables

Exhibition Deliverables