︎

<


GUSH


BRAND IDENTITY / 2023


Brand identity framework and packaging for Gush, an advanced materials brand that offers breathable, air-purifying paint and other products that promote wellness and sustainability in the built environment.

The identity reinforces the company’s belief that small everyday actions by individuals can drive big, purposeful global change. The circular logo explores the concept of the many making up something bigger than themselves.


Pentagram Team
Eddie Opara, Jack Collins, Brankica Harvey, Issabella Hindley-Cuppe, Ruben Gijselhart, Chauncey Zhang, Justin Zhang, Ruairi Wals, Dana Reginiano

Collaborators
Rachel Kash, Brand Strategy
Rebecca Vandesande, Brand Strategy
Piotr Woronkowicz, Packaging Design
Joseph Toereki, Particle Renderings
Setu Choudhary, Particle Animation
Max Guther, Illustration
Goeun Choi, Packaging Renderings






























©2024 Chauncey Zhang
Mark