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CHIEF
Brand Identit / 2020
This hypothetical project aims to re-branding CHIEF, a private network for connecting and supporting women leaders. It’s also a low-profile community built to drive more women into positions of power and support of one another. I tried to question where are all the women and emphasize the sense of secret society by re-shaping serif font to an unreadible logomark.
Logomark
Applications
Posters
©2021 Chauncey Zhang