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CHIEF


Brand Identity
2020



This hypothetical project aims to re-branding CHIEF, a private network for connecting and supporting women leaders. It’s also a low-profile community built to drive more women into positions of power and support of one another. I tried to question where are all the women and emphasize the sense of secret society by re-shaping serif font to an unreadible logomark.





Logomark



Applications






Posters



©2020 Chauncey Zhang
Mark